Friendship Evangelism

March 12, 2012

Photo by William Christiansen on Flickr

Easier this year, facebook rolled out the timeline- a digital way to show a person based on events, friends and connections.

Then Facebook made the announcement that they were requiring all of their facebook pages to switch to a similar format.  It left us thinking “how can this help spread the gospel?” After watching the announcement (or nearly all of it), it is interesting to see just how social this new timeline feature can be. It is all based on the premise of giving users a voice. As facebook pointed out, personal recommendations go much farther in successful marketing than announcement advertisement. For example, you may see an ad to try a restaurant, but if your friend gives the restaurant a rave review, you are more likely to get in there to try the food. This is a similar concept to the google+ button. Facebook now has a way to give more weight to certain posts than to others.

Facebook has expanded how people can tell their friends about Jesus. Well, I am sure they were not thinking of Jesus at all when they made it. But, just like many things that were build for communication, and commerce (think of the Roman Road), we have an opportunity to specifically reach our friends and engage them in conversations about faith, church, and the gospel. All you need to do is find your favorite Christian ministry, worship band, pastor or teacher,  join the conversation started on their page or share a link they shared. Your friends will see this, and are likely to respond.

So, we want to encourage you, go for it, interact- check into your church or bible study, comment on a worship video. Because facebook has automatically made it easier than ever to share that information with your friends. They are more likely to trust YOU than a welcoming easter flier that they find on their doorstep.

What are your thoughts? We are listening…

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13 Responses to “Friendship Evangelism”

  1. billbus12 Says:

    Hi dont get video only comercial.

  2. OBIEZE DORIS OBIOMA Says:

    I want God 2 change my life 4 good. Also I want God 2 use me 2 change d lives of others.

  3. OBIEZE DORIS OBIOMA Says:

    LORD MAKE ME A PRACTICALLY INSTRUMENT 4 USE, USE ME GOD. HELP MY UNBELIEUE, WEAKNESS, PRAYLESSNESS, LACK OF SELF CONTROL, ANGER, UNFORGIVENESS, CARNAL LIFE, UNFAITHFULNESS, ETC, THAT I MAY LIVE A LIFE OF A TRUE CHRISTIAN, AMEN.

  4. cwpayton Says:

    It is nice to see FB encouraging transparency in individuals. Their goal seems to be to increase individuals–and more importantly for them–paying advertisers stories. Like the movies, “The Truman Show” and “Edtv” it seems FB is thinking each of us can be Truman or Ed and that the friends we have are interested in seeing more of our lives than just the good news sound bites most users post. So, transparency is potentially great and more personalization can hopefully increase connections we have with one another with the hope that people better understand the music we like that praises a creator versus a creation, and sees that our downtime is not simply filled with a constant barrage of entertainment but in worship, prayer, and bible study in order to glorify God in all we say and do.

    And yet we also need to think about how this new technology is impacting us and changing the way we experience life. This transparency has the potential to add more noise to our FB experience forcing us to become professional skimmers since most of us don’t just have tens of friends, but instead hundreds. And are we possibly reshaping how we connect with one another and how we fill our time? I would hope that people don’t think I just sample faith, but that it engulfs my entire life. Are we moving more and more to a life lived almost exclusively in cyberspace (online church, instant messaging, online worship, etc.)? Could it be that there is still a level of anonymity being displayed as we hide behind our digital devices? At some point, we all know we need to see each other, talk face to face, be near one another, and not forget the power of touch and community.

    • gmoSarah Says:

      Cwpayton- Great thoughts. It is our hope that people WILL use personalization in technology to point people to a very real and personal Jesus. I also agree that technology also has the danger of making us “professional skimmers.” There are moments of my own life that I found myself too caught up in social media and felt so overly connected that I felt disconnected. I have found that it is important to take some intentional time away from technology so that I can stay focused on Jesus. We have to remember that it is only though Jesus that true connection and transformation can take place. It should all be for Him. As we keep Jesus as the center, it is exciting to see how we can use these technologies in ways we haven’t before!

  5. Patricia Wilson Says:

    where do i put prayer requests?

  6. Karna tamang Says:

    Jesus say “i have come that they might have LIFE,and have it to THE FULL”(John 10:10)

  7. L.P. Says:

    I’ve been using facebook for evangelism, already,and I think you’re right .It is even better now with the timeline to get the message out.


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