Evangelism Rebranded

February 7, 2012

Greg Stier, from Dare 2 Share ministries, in an article on ChurchLeaders.org presented 5 reasons why evangelism needs to be rebranded. Naturally, my thoughts turned to internet evangelism. Although we have made some gigantic steps forward, internet evangelism can still have several misconceptions about it. So, here are 5 reasons why internet evangelism needs to be “rebranded.”

1. People are seeking for THE good news.

According to a google eBook “Religion online,” religion is one of the most popular online topics. “Three million Americans turn to the internet each day for religious information and spiritual guidance.” Our experience with visitors to Global Media Outreach evangelistic sites is that this isn’t just an “american” interest. India, Middle Eastern, and Asian countries are some of our largest audiences. So, while the term “internet evangelism” may cause some people to cringe thinking it is nothing more than pushy online Jesus marketing, the reality is people are already online searching for spiritual truth and guidance for their lives. If we as christians are not there to answer their questions, and help them, what else might they find?

2. Every Christian can do it. 

We all know that not everyone is a good public speaker. Not everyone can teach on Sundays. Not everyone is outgoing enough to talk to someone on public transit. And for various reasons not everyone is mobile enough to get out of their house and talk to people.  Yet, the internet provides multiple opportunities for these same people to bring the presence of Jesus online. There are no special requirements or degrees needed to bring the message of Jesus to those we encounter online.

3. The internet can offer the largest church connection.

In my email today was a story of two of our online missionaries in two different parts of the world who worked together to help someone find a local church. How amazing is it that someone in the one part of the world was able to help a person in a completely different part of the world find a local church- a church that was ONE BLOCK away from him! Online we can talk to people from ANYWHERE and connect them with other believers. A man who is desperate for a life change in Prague can be given encouragement in Christ by s man in Brisbane. A mom in Nepal can be reminded in her identity in Christ by someone in Germany. Over the internet we can see the body of Christ working across geographic and cultural boundaries.

4. Real relationships are formed. 

Bloggers, Tweeters, Instagramers, and Message Boarders all know this: You can form connections and relationships online. While some people wonder how real these relationships can be, let us remember how powerful the written word can be. Communities don’t necessarily need to meet face to face in order for God to use the encouraging and honest words to build one another up.

5. There is something for everyone. 

Every believer carries the Holy Spirit. If believers are online, and those seeking are online, sharing the gospel is just one comment, post, tweet, video, email, pin, picture, away from being shared. For as many sharing or learning preference exist, there are that many options (and maybe more!) online.  If you are looking for a way to join in the movement of sharing your faith online, one way is to pray for people online. Hundreds of people a day visit the GodLife prayer wall. Take a moment, pray for someone, and see what God will do!

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One Response to “Evangelism Rebranded”

  1. singingsinglev4 Says:

    I think it is very commendable what you are doing. I found that the internet is a remarkable way of reaching out to people, when there is no other way to reach them. When airplanes are not able to be used people still might have a chance to use the internet and that is very exciting. You don’t know how powerful one person’s voice or word can be and how it can change a person’s life so when that word comes from Jesus how much greater it is!! Keep sharing, reaching out, and blessing others with the Good News!!!


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