November 14, 2011
There isn’t a person alive who doesn’t love the fit of an old pair of jeans. Let’s be honest, it isn’t just women who will search high and low for the perfect pair. Now according to an article in Tech Today, there is a body scanner that will tell you your exact size for a perfect fit. Once you have been scanned, you will be able to shop virtually knowing everything recommended to you is a guaranteed perfect fit. This is marketing at it’s finest. Meeting people right at their point of need.
What if we took this same approach to evangelism? No, we are not “selling Jesus.” But we DO want to meet people in their point of need. As Annie, our intern, pointed out this summer “God made everyone different … and He relates to us all differently. God is always and forever the same, but while consistent He’s also dynamic.“ Her point was God is the same, but he relates to us each differently because we are different. He fits everyone like a perfect pair of jeans. So, as online evangelists, we need to use the tools available to us to see what people need so that we can present the gospel in the most relatable way possible. When we really focus in of the key terms we write into our blogs, the questions we ask on facebook, what trends we look to respond to in twitter we are being more effective at presenting a Jesus who is real to people.
October 31, 2011
A few weeks ago, some of our staff were having lunch together and brainstorming some ways to have fun. Someone remarked that we should do something for Reformation Day (This is the day Martin Luther nailed his 95 Theses to the door of the church, thus igniting the Protestant Reformation.)
“But we aren’t trying to reform church policy,” someone pointed out.
“Yes,” said another, “But we ARE trying to reform the digital age for Jesus!”
Thus this crazy idea was hatched. A group of digital reformers we on a mission to spark a digital formation.
So, today we donned our iReform gear to revolutionize the digital mission!
Read the 31.7 “Tweetheses” one reformer came up with. (He chose that number because it is 3x faster than 95).
Join us on twitter as we repost these and come up with some of our own. What theses would you add to the digital reformation? use #iReform to tag it!
While we chose to have a bit of fun celebrating a bit of church history today, we are serious when it comes to believing that God can and wants to transform lives in the digital space. 494 years ago, God used Martin Luther’s ideas and work to spark a reformation in people’s hearts. God is inviting us to do the same today.
We want to hear from you… what ways do you want to change the digital space to promote the gospel??